In January 2004 around 5 million Seoulites went to the movies.

In January 2004 around 5 million Seoulites went to the movies, almost half of this novel metropolis's population. By any standards that is neat impressive. More striking is the fact that 324 million of them paid to watch Korean movies. Korea is showing in the best way possible that there is an alternative to American blockbusters dominating a country's local market.

In March, Korean films accounted for 70 by cent of the market share in southerly Korea, the highest domestic market share of any native land in the world outside the US. The Korean movie industry has overtaken